SharpLink launches Ethereum treasury, taps Joe Lubin as board chair

SharpLink Gaming, a Nasdaq-listed company, has significantly expanded its operations with a $425 million private investment in public equity (PIPE). This strategic move, announced May 27th, positions the company to establish a substantial Ethereum-based corporate treasury. The investment round saw participation from a consortium of prominent investors, including Consensys, the Ethereum infrastructure firm founded by Joseph Lubin, who has also been appointed chairman of SharpLink Gaming’s board.

Other notable investors include venture capital firms ParaFi Capital, Electric Capital, Pantera Capital, Arrington Capital, Galaxy Digital, Ondo, White Star Capital, GSR, Hivemind Capital, Hypersphere, and Primitive Ventures. SharpLink Gaming’s CEO, Rob Phythian, and CEO Robert DeLucia also participated in the investment.

The PIPE is expected to close around May 29th, pending customary closing conditions. SharpLink Gaming intends to utilize the funds primarily to build its Ethereum (ETH) treasury, with ETH designated as the company’s primary reserve asset. The remaining funds will be allocated to general corporate purposes.

This development reflects a growing trend of corporations adopting cryptocurrencies as treasury assets, although Bitcoin (BTC) has historically been the dominant choice. While some companies, such as Meitu, have liquidated their cryptocurrency holdings, others, including KPMG’s Canadian subsidiary and Boyaa Interactive International, have experimented with both Bitcoin and Ethereum. Reddit’s experience, however, highlights the volatility and potential for shifting corporate strategies in this space.

SharpLink Gaming’s decision to focus on Ethereum represents a noteworthy divergence from the prevailing Bitcoin-centric approach. The company’s stock price has reacted dramatically to the announcement, surging approximately 400% to nearly $33.50 at the time of writing, a significant increase from its sub-$7 closing price the previous day. This dramatic price increase underscores the market’s enthusiastic response to the company’s strategic shift and the substantial influx of capital. Consensys has confirmed its investment but declined further comment until the deal’s closure.

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