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The Ju-Jitsu International Federation (JJIF) has continued its agreement with Dubai-based “sports fan engagement platform” EX Sports, its exclusive blockchain partner, by allowing athletes to create their own non-fungible tokens (NFTs).
It comes despite the recent collapse of countless cryptocurrency and NFT markets.
EX Sports claims 50 per cent of athletes at the recent JJIF World Championships wanted to have their own NFTs, with the company giving all athletes an opportunity to mint their own.
Fans registered with the company could also get free access to a live stream of the World Championships.
The JJIF is working close together with EX Sports in other ways, with the company announcing an agreement with Smash Mountain Studio, developers of the ju-jitsu game BEJJ JIU-JITSU.
This game has achieved 400,000 downloads so far, it is reported.
During the World Championships, the JJIF, EX Sports and Smash Mountain Studio held a daily esports tournament.
EX Sports and Smash Mountain Studios’ partnership is expected to continue into the 2023 with the launch of the Ju-Jitsu eSports League prior to the 2023 World Combat Games in Saudi Arabia.
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Michael Houston is a reporter at insidethegames.biz. He has worked at several major events, including the cycling at the Glasgow 2014 Commonwealth Games. He also has experience working for the World Curling Federation and British Athletics.
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For nearly 15 years now, insidethegames.biz has been at the forefront of reporting fearlessly on what happens in the Olympic Movement. As the first website not to be placed behind a paywall, we have made news about the International Olympic Committee, the Olympic and Paralympic Games, the Commonwealth Games and other major events more accessible than ever to everybody.
insidethegames.biz has established a global reputation for the excellence of its reporting and breadth of its coverage. For many of our readers from more than 200 countries and territories around the world the website is a vital part of their daily lives. The ping of our free daily email alert, sent every morning at 6.30am UK time 365 days a year, landing in their inbox, is as a familiar part of their day as their first cup of coffee.
Even during the worst times of the COVID-19 pandemic, insidethegames.biz maintained its high standard of reporting on all the news from around the globe on a daily basis. We were the first publication in the world to signal the threat that the Olympic Movement faced from the coronavirus and have provided unparalleled coverage of the pandemic since.
As the world begins to emerge from the COVID crisis, insidethegames.biz would like to invite you to help us on our journey by funding our independent journalism. Your vital support would mean we can continue to report so comprehensively on the Olympic Movement and the events that shape it. It would mean we can keep our website open for everyone. Last year, nearly 25 million people read insidethegames.biz, making us by far the biggest source of independent news on what is happening in world sport.
Every contribution, however big or small, will help maintain and improve our worldwide coverage in the year ahead. Our small and dedicated team were extremely busy last year covering the re-arranged Olympic and Paralympic Games in Tokyo, an unprecedented logistical challenge that stretched our tight resources to the limit.
The remainder of 2022 is not going to be any less busy, or less challenging. We had the Winter Olympic and Paralympic Games in Beijing, where we sent a team of four reporters, and coming up are the Commonwealth Games in Birmingham, the Summer World University and Asian Games in China, the World Games in Alabama and multiple World Championships. Plus, of course, there is the FIFA World Cup in Qatar.
Unlike many others, insidethegames.biz is available for everyone to read, regardless of what they can afford to pay. We do this because we believe that sport belongs to everybody, and everybody should be able to read information regardless of their financial situation. While others try to benefit financially from information, we are committed to sharing it with as many people as possible. The greater the number of people that can keep up to date with global events, and understand their impact, the more sport will be forced to be transparent.
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