Italian fashion label GCDS is moving into the world of Web3 with the launch of its first-ever NFT program. The brand, known for prioritizing culture-wear over streetwear, has just released its limited-edition Baby WIRDO NFTs that grant access to exclusive services and member benefits.
The news comes after Giuliano Calza, creative director of the brand, revealed its whimsical Spring/Summer 2023 collection. Inspired by a fascination with otherworldly beings, WIRDO, a fearless fashion guardian, embodied the spirit and color range for the show. “The feeling of being alien is a common one. Sometimes we feel alien in the places that were once home. GCDS turn this feeling into a joyous force, embracing everyone’s colors,” said Calza in an exclusive press release.
GCDS will release 4,888 unique Baby WIRDO non-fungible tokens up for grabs. Collectors will mint a limited-edition, original portrait of WIRDO and gain access to special goods, members-only events, priority raffle sales and a chance to win runway show passes. Other perks include a 30 percent discount on the label’s e-commerce and a custom goodie bag. Elsewhere, the WIRDO’s NFTs are available in different colorways, each cuter than the other.
In addition to premium members’ advantages, a percentage of the sales proceeds will be donated to ILGA-Europe, an advocacy group promoting the interests of LGBTQ+ people’s safety, equality and freedom. The initiative stands with GCDS’ inclusivity, diversity and acceptance values and commitment towards celebrating distinctiveness.
Furthermore, to make the concept of NFTs simpler and allow the brand’s followers to familiarize themselves with limited-edition fashion items and digital collectives, the beloved brand has launched a series of educational posts on Instagram to learn about cryptocurrency, blockchain and the intriguing world of Web3.
“We are keen to move GCDS further into the Web3 space. We’ve trialed accepting cryptocurrency as payment for our products and we want to create an online community around our brand. Ownership of a WIRDO NFT automatically makes you a member of our alien community,” highlighted Calza.
The Baby WIRDO NFTs will be available from October 7 on the GCDS website.
In other digital news, have a look Maison Taskin’s Spring/Summer 2023 phygital collection.
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