Premier Brazilian soccer club Flamengo has signed a new deal with Miami-based crypto payments company MoonPay that includes plans to integrate NFTs into the club’s offerings around ticketing, loyalty programs, merchandise, and social and digital media. The multi-year deal is the first sports team partnership for MoonPay, which raised $555 million in Nov. 2021. 
MoonPay values itself at $3.4 billion and previously secured investments from NBA star Paul George, former tennis star Maria Sharapova, and musicians Drake and Justin Bieber. In addition to sponsoring Flamengo’s soccer team, MoonPay is also now the new jersey sponsor for Flamengo Basketball. 
Esports organization FaZe Clan signed a deal with MoonPay last year. The company’s software lets users lets users buy and sell cryptocurrencies using through credit cards, bank transfers, or mobile wallets such as Apple Pay and Google Pay.
Major League Baseball has renewed and expanded its strategic partnership with Google Cloud with a goal of delivering more real-time and personalized media products and experience for global fans. 
Google Cloud displaced AWS as MLB’s cloud provider in March 2020, powering the league’s tracking system, Statcast, as well as its business operations and fan-facing Film Room. MLB will now employ additional tools and products that enhance and secure live and on-demand video production and distribution. The league’s streaming service, MLB.TV, will pilot Google Cloud’s Media CDN (content delivery network) to offer more immersive experiences using the same underlying infrastructure as YouTube. 
Personalization is a stated tenet of MLB’s fan engagement strategy, and it will increasingly use Google Cloud’s artificial intelligence and machine learning to tag and store the sport’s large video archive and make more pertinent recommendations to viewers. Google will also work with MLB to modernize the streaming supply chain for faster speeds and reduced latency. 
Sports streaming platform FuboTV will increase its presence in the Rocky Mountain broadcast market with the addition of the Altitude Sports network to its digital lineup.
Altitude Sports is the Denver area’s leading regional network, offering coverage of the Stanley Cup Champion Colorado Avalanche for 69 regular season games and the NBA’s Denver Nuggets for 74 regular season games. As part of the deal, Altitude Sports will be accessible to FuboTV subscribers in 10 Rocky Mountain states.
FuboTV uses its proprietary data and technology platform to livestream every Nielson-rated sports channel in the U.S., including close to 15 regional sports networks similar to Altitude. FuboTV also operates a Fubo Sportsbook app in Iowa and Arizona, but likely will not do the same in Colorado after recently adjusting its betting strategy due to the economic environment.
Due to it Q2 earnings report released in August, the company said it would no longer pursue operating its own independent online sportsbook. Still, with the addition of Altitude Sports, FuboTV’s breadth of coverage in Colorado now has NHL and NBA broadcasts to go with ABC, CBS, FOX, NBC, ESPN, FS1, CBS Sports Network, the Pac-12 Networks and also Telemundo and Univision affiliates in Denver and Colorado Springs-Pueblo.
Dapper Labs announced that LaLiga Golazos will be the name of its new NFT marketplace for Spain’s top soccer league. Users will be able to buy and sell digital video collectibles of top plays from the league starting with the platform’s debut in closed beta on Oct. 27.
Moments will be available from matches throughout the current LaLiga season as well as each season since 2005. The highlights will be available in both English and Spanish, making LaLiga Golazos the first bilingual NFT platform made by Dapper Lapps. NBA Top Shot, NFL All Day, and UFC Strike are among the officially licensed NFT marketplaces made by Dapper. LaLiga first announced its deal with Dapper Labs in Sept. 2021.   
Real Madrid’s Luka Modrić, FC Barcelona’s Ansu Fati and Marc-André ter Stegen, and Atlético de Madrid’s João Félix will help promote the launch of LaLiga Golazos. The collectibles will span top goals, dribbling skills, assists, saves, and defensive plays. Each NFT will include the broadcast replay, play-by-play narration, reactions or celebrations from players and fans, as well match and player stats. 
LaLiga Golazos’ first pack drop will be Oct. 27 and the collectibles will be sold in four tiers or rarity: Common, Uncommon, Rare and Legendary. Fans can now sign up online for the beta version.
Wearable golf technology deWiz announced an oversubscribed Series B round of nearly $4 million. The funding included additional investment from prior backers as well as from retired pros Annika Sörenstam and Vijay Singh, both of whom are already deWiz ambassadors.
The deWiz device trackers the golfer’s hand positioning through the swing for 3D analysis and haptic feedback through its patented Learning Stimuli system for motor learning. Invented in Sweden by co-founders Markus Westerberg and Christian Bergh, deWiz has attracted numerous major champions to its roster of ambassadors: Sörenstam, Singh, Bryson DeChambeau, Henrik Stenson and Yuka Saso.
The Series B investment will fuel marketing, growth and additional product development, including adaptation of the core technology for other sports. deWiz has stated plans to pursue devices for basketball tennis, gaming and healthcare.
Candy Digital has minted an NFT of Aaron Judge’s American League single-season record-setting 62nd home run that is the first collectible as part of the company’s new Milestone Mark category. The NFTs began being sold today, one day after Judge slugged his historic homer at Globe Life Field in Texas. 
Judge’s Milestone Mark token is being sold for $62 and only 99 are being produced, a nod to the outfielder’s jersey number. The NFTs include an extended highlight video from his record-breaking moment and audio from the YES Network’s call of the play. 
Candy Digital is also selling a less-rare NFT of Judge’s home run as its Play of the Day token, which sell for $15 apiece. That NFT also includes video of his home run, but no broadcast audio. It will be sold until 11:59 p.m. ET tonight, with Candy producing as many as users request before time runs out.   
Judge’s 62nd home run broke the single-season AL record set by former Yankees outfield Roger Maris in 1961. The fan who caught Judge’s home run ball on Tuesday has already been offered $2 million for the baseball by JP Cohen, president of Memory Lane Auctions.
Sky Candy Studios has disseminated footage of a drone touring both the exterior and the bowels of Wrigley Field, illustrating the type of infiltration that has concerned sports leagues about drones.
Prior to the current NFL season, the league’s chief security officer Cathy Lanier said she was worried about unauthorized drones penetrating stadium airspace and potentially causing “catastrophic outcomes.” The Atlanta Falcons are among the NFL teams using a drone detection system to monitor the activity of unauthorized drones flying near their stadium. Federal officials have had the ability to intercept suspicious drones, usually by hacking into their communication signals, but that legislation officially expired today. 
A bill introduced by the Biden administration that would grant federal officials authority to counter unauthorized drowns, as well as empower local law enforcement to do the same, is currently in limbo. According to Bloomberg Government report four weeks ago, there were 1,400 instances of drones invading NFL stadium airspace last season.
According to federal law, drones are not allowed to fly within three miles of a Major League Baseball stadium from an hour before an event until an hour after. Sky Candy Studio’s drone tour, however, was authorized and did not violate those rules.
The Wrigley Field drone excursion, piloted by Michael Welsh, began in the neighborhoods surrounding the venue and navigated through the ballpark’s scoreboard, team clubhouse and back offices before trailing players onto the field. Sky Candy Studios credited the companies Go Pro and Rotor Riot for executing the tour. Rotor Riot constructs a myriad of drones such as FPV and cinewhoops, which are designed to maneuver through tight spaces.
Basketball analytics startup ShotQuality has raised a $3.2 million seed round co-led by KB Partners and TIA Ventures. Last season saw more than 60 NCAA basketball teams subscribe to ShotQuality’s software, which has an algorithm to predict an outcome of a shot. 
Each shot graded by ShotQuality takes into account 90 different variables, mostly related to a player’s historic individual shooting ability and the location of on-court defenders when shooting. The new funding will help ShotQuality work with new leagues and develop new products, including overlaying data to appear on video for coaches and broadcasts.
NCAA schools using ShotQuality include Auburn University, University of Florida, Stanford University and the University of Arizona. The company offers a separate product called ShotQualityBets for bettors to access its algorithms for predicting over/under scores of games. ShotQuality was founded in 2020 by Colgate University student Simon Gerszberg, who worked as a data analyst for Colgate’s men’s basketball team. 
Basketball Hall of Fame point guard and current Brooklyn Nets head coach Steve Nash has co-founded a new fitness app called Block Training that’s based on workouts designed by the two-time NBA MVP and his performance coaches. 
Block Training offers both live training and on-demand sessions to $9.99 monthly subscribers, largely targeting adults seeking to continue recreational participation. The training content—for which Nash collaborated with Golden State Warriors director of sports medicine and performance Dr. Rick Celebrini and personal performance coach Yohei Arakaki — seeks to help users through all cycles of fitness and competition: training day, recovery day and game day. Activities are broken into 45-minute blocks.
At launch, Block support programs for 11 disciplines, including 10 sports (running, soccer, basketball, volleyball, cycling, lacrosse, golf, tennis, pickleball and Australian rules football) and another category simply called “life.”
Nash met his Block co-founder, Kit Hawkins, while playing rec soccer in Los Angeles. They developed the app to serve the more than 60 million American who plays sports at least once per week, although they cite a stat there is a 35% decline in activity after the age of 35, with injury as a leading factor. Nash is also an investor in Nex Team, the company that made the SportTechie Award-winning HomeCourt smartphone-tracking app, which started with basketball and added soccer, as well as Active Arcade, which encourages activity by making one’s body the game controller.
GameChanger, the youth scoring app that continues to accelerate its push into the basketball space, has hired former Hudl executive Mark Robinson as VP of Business Development.
Robinson has a heavy background in basketball and streaming, which aligns with GameChanger’s recent breakthroughs with voice-activated basketball scorekeeping using Siri and automated video highlight clips using time stamps. Just last weekend, GameChanger was a presence at an NJBCA clinic, demoing the app in front of 150-200 high school basketball coaches, as well as Kentucky’s John Calipari and UConn’s Danny Hurley.
Robinson, who led strategic partnerships at Hudl, will oversee strategy, partnerships and the go-to-market plan for each of GameChanger’s sports applications. GameChanger reached 10 sports after they integrated football, soccer, ice hockey, field hockey, lacrosse, rugby and water polo last year.
The company’s hallmark sports remain baseball and softball, but basketball has become a major emphasis in the past four months, as GameChanger also recently finalized a partnership with the player development platform Point Guard College Basketball.
Gamurs, a gaming and esports media network, raised a $12 million Series A round co-led by the Dodgers-backed Elysian Park Ventures and Cerro Capital, a fund focused on the future of sports.
Led by flagship site Dot Esports, Gamurs owns and operates 16 digital publications, which includes the acquisition of six more last week: Destructoid, Escapist Magazine, PC Invasion, Upcomer, Siliconera and Operation Sports. In announcing the investment, Gamurs reported that it is already a profitable business that draws more than 55 million active monthly users. It plans to use the capital to continue its aggressive growth.
Gamurs has partnered on brand campaigns with McDonald’s, Red Bull, Nintendo and Intel. It previously announced investments of $3.5 million in 2017 and another $2.2 million in 2018.


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