DayAway, the  platform established in 2021 to discover and book luxury daytime experiences, is on a renewed mission to transition its Web2 business to the open and decentralised Web3.  
Taking the experience economy into the metaverse, the Singapore-based startup has launched the first NFT-enabled membership of its kind. DayAway’s Genesis comes with immediate in-real-life (IRL) utility, bridging the gap between the real and virtual worlds of luxury experiences.
Martha Waslen sees the metaverse as an untapped opportunity to bridge physical and digital world.
“Unlike other existing NFT projects, the Genesis NFT membership provides immediate valuable benefits including exclusive access to luxury daytime experiences on DayAway’s platform, priority to subsequent NFT drops, VIP access to closed events and early entry to virtual experiences in the metaverse designed in collaboration with both Web2 and Web3 partners,” said the company in a press statement.
Founder and  CEO Martha Waslen believes the metaverse offers an untapped opportunity to help incentivise physical travel by helping travellers make decisions pre-travel as well as complement their real-life experiences. “This advanced form of marketing and advertising offers immeasurable business opportunities in a hybrid physical and digital world,” she said.
The first phase of DayAway’s Genesis NFT membership will be an invite-only private sale of 500 highly exclusive Founder’s Keys. The limited-edition Founder’s Keys will be the highest tier of Genesis, offering Lifetime Premium Membership to DayAway complimentary DayAway Diamond Concierge Membership, priority access to subsequent NFT collections from DayAway and its partners, and more.
The Founder’s Keys will be followed by a public Genesis NFT Membership drop at the end of 2022 as well as a special initiative called “The Bucket List”—a limited series of once-in-a-lifetime, money-can’t-buy experiences at the world’s most iconic hotels that are auctioned off as 1:1 NFTs.
DayAway, whose intention is to revolutionise the discovery and booking of luxury experiences by placing a premium on experiences instead of focusing purely on accommodation, currently operates in five markets – Singapore, Hong Kong, Thailand, Australia and the United Arab Emirate.
Said Waslen, “Metaverse technology, if utilised correctly, should enhance and complement the IRL hospitality and travel experience, not try to replace it. It’s important to understand that the “metaverse” isn’t just about virtual reality and gamification—it includes NFT and blockchain technology that provide meaningful utility to hospitality, travel and adjacent industries to grow their communities, revolutionise customer experience and break barriers between fragmented loyalty programmes and inefficient legacy systems.”
“Essentially, we see a lot of meaningful collaborations with other hospitality adjacent businesses and brands on NFT-enabled memberships that expand the hotel experience from just being a place where someone spends the night to a part of their everyday way of life.”
Featured image: DayAway
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