SAN ANTONIO, TEXAS- APRIL 9: Ryan Garcia makes his entrance for his lightweight fight against Emmanuel Tagoe at Alamodome April 9, 2022 in San Antonio, Texas. (Photo by Tom Hogan/Golden Boy Promotions via Getty Images)
DAZN Group launches DAZN Boxing Global NFT Marketplace, featuring limited edition Ryan Garcia NFT for free with purchase. 
DAZN Group enters the NFT business with the launch of their DAZN Boxing Global NFT Marketplace. DAZN announced its marketplace on Monday, July 11, and has NFTs for sale at
DAZN is one of the worldwide leaders in boxing content via its streaming service. Their new NFT store allows fans to get closer to their favorite boxing action.
“This new offering is part of DAZN’s evolution into a 360° entertainment ecosystem where fans can engage with their favorite sports in many different ways – a daily destination,” DAZN said via a press release.
NFT is short for non-fungible token. It’s a relatively new advent that’s finding increased mainstream popularity and yielding lots of value.
It’s a bit hard to explain what an NFT is, so here’s a definition from “NFTs (non-fungible tokens) are unique cryptographic tokens that exist on a blockchain and cannot be replicated. NFTs can represent real-world items like artwork and real estate. ‘Tokenizing’ these real-world tangible assets makes buying, selling, and trading them more efficient while reducing the probability of fraud.”
Did you get all that? In DAZN’s case, they are offering “digital memorabilia from their favorite sport and allows them to have a deeper, more interactive and enriching experience with DAZN,” according to DAZN EVP, Ian Turnbull.
Collecting NFTs is an electronic collectible that’s either a one-off or a limited series, which can also make it highly valuable. In the sports world, it’s sort of like the new trading card, except electronic and finite in quantity.
If you purchase an NFT pack from DAZN’s marketplace anywhere from July 11-15, you will receive a free limited-edition Ryan Garcia NFT with the chance to win more Garcia merchandise.
Garcia (22-0, 18 KOs) is one of the best lightweight boxers in the world and fights Javier Fortuna on Saturday, July 16, at 8 p.m. ET on DAZN. Another impressive win for Garcia should make his NFTs a popular collector’s item.
Currently, DAZN’s NFT marketplace offers NFT packs from thrilling 2021 boxing bouts such as Parker vs. Chisora, Estrada vs. Chocolatito, Cameron vs. McGee, Haney vs. Diaz, Lopez vs. Kambosos and others.
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