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Alo Yoga is giving its customers the option to make online purchases via cryptocurrency, according to the lifestyle brand.
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Catherine is Adweek’s platforms reporter.
One Year In, Google News Showcase Is Still Proving Itself to Publishers
By Catherine Perloff
‘Hurt All Constituents’: Fresh Concern Over Google’s Alleged Ad Auction Rigging
By Catherine Perloff
Search or Social? Why Marketers Lag in Recognizing Reddit’s Search Credentials
By Catherine Perloff
Nano-Influencers, Viral Trends and Superfans: Marketers Explain the New Face of UGC
By Catherine Perloff
Maximize the Value of First-Party Data for Today and Tomorrow
Do You Know How to Reach, Engage and Delight Connected Consumers?
Mastering the Art and Science of Subscriber Care
Targeting People, Not Profiles
Why Values-Based Buying Is the Next Generation of Media
By Pam Zucker
TikTok Strategies Your Brand Needs to Master
By Kate Kenner Archibald, CMO, Dash Hudson
The Evolving Conversation on Health and Wellness
By Twitter
Debunking the Myth That Performance Brands Can’t Find Success on TV
By Marketing Architects
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