MarTech Series – Marketing Technology Insights 
Magic Labs is an innovator in transforming user authentication, Web3 user onboarding, crypto wallet management and transaction experience.
Decentralized finance (De-Fi) and non-fungible token (NFT) fueled recent explosive growth of blockchain-enabled, crypto-based, decentralized applications (dApps); however, end users still have to choose between ease of use and security, which results in slow dApp adoption and low utilization.
“Magic is proud to see our innovations benefit developers by increasing user conversion rate and enabling faster go-to-market. We are excited to see more and more end users enjoy the seamless and secure onboarding, wallet management and transaction experience powered by Magic”
Magic, now a Web3 infrastructure leader, is poised to enable dApps creation by developers and adoption by consumers and enterprises at scale. With Magic’s patented user authentication and private key management technology as well as Magic’s unique design approach, Magic enables best-in-class Web3 user experience, enterprise-grade security and compliance (e.g. SOC 2 Type 2), addressing major pain points in scaling adoption of dApps by mainstream users.
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Magic SDKs, which can be integrated into any application, are designed to make developers’ jobs easier. Using Magic SDKs, developers only need to type in a few lines of code to get an application powered by Magic up and running in a few minutes.
Magic’s product suite is blockchain-agnostic, forward-compatible and future-proof, ideal for software developers to create multi-chain dApps to increase user adoption today and evolve with future technology trends and user needs. More than 91,000 developers have already used Magic SDKs to build applications with over 9 million users on 20+ blockchains, such as the Ethereum chain, Polygon, Solana, Binance Smart Chain, Algorand, Avalanche, etc.
“Magic is proud to see our innovations benefit developers by increasing user conversion rate and enabling faster go-to-market. We are excited to see more and more end users enjoy the seamless and secure onboarding, wallet management and transaction experience powered by Magic,” – Sean Li, CEO & Co-Founder, Magic.
Trailblazing customers and strategic partners of Magic include Immutable X, Nifty’s, OpenSea, Rarible, Magic Eden, Decentraland, Showtime (NFT social network), Polygon, thirdweb, Decrypt and many more.
NFT.NYC 2022 attendees can meet the Magic team and see product demos at the Magic Expo Booth located at Space B-23 on the 9th floor on 6/22 and 6/23 as well as in the Magic Lounge on the 6th floor on 6/22, inside New York Marriott Marquis.
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