Valued at $10,000, winner will receive an original Ruby painting on canvas by Reena. All donors will receive a limited-edition Ruby Art NFT.
Published
on
By
(PRESS RELEASE)NUUK, GREENLAND — Greenland Ruby is celebrating its 5th year anniversary with the launch of ‘Rubies from Greenland – Fire Under Ice’ campaign in collaboration with designer and artist Reena Ahluwalia. The fundraiser is a Phygital one, a first-of-its-kind from the gem and jewelry world. 
Created with the goal of raising funds for the PinkPolarBear Foundation, Greenland Ruby’s CSR arm, each $150 ticket gives participants the chance to win the ‘Fire Under Ice’ original artwork on canvas by Reena, valued at $10,000. With only 500 tickets available, each donor will also be gifted a limited-edition animated NFT of Reena’s masterpiece.
Inspired by the 3-billion-year journey of the Greenlandic gems, ‘Fire Under Ice’ original artwork and the limited-edition NFT bring together technology, innovation and the beauty of nature. In keeping with Greenland Ruby’s mine-to-market initiative, the ‘Fire Under Ice’ NFT is immortalized on blockchain technology; a perfect match for Greenland Ruby’s dedication to traceability and transparency.
The limited ‘Fire Under Ice’ art NFT shines a light on Greenland Ruby’s unique gems, innovative approach and dedication to social responsibility. As CCO Hayley Henning mentioned: “As part of our anniversary celebration, we’re thrilled to be able to make such a grand contribution to the PinkPolarBear Foundation with a campaign both original and innovative. The original artwork on canvas, with 500 digital art NFTs is a spectacular contribution from Reena and we thank her for her incredible talent and generosity in making a tangible impact. Her depiction of our rubies in their icy landscape is perfect! There will be 500 winners, but with such a generous contribution, it will be the people of Greenland who will be the real benefactors. Happy Anniversary Greenland Ruby!”
Reena Ahluwalia spoke further about collaborating with Greenland Ruby and her art with a mission: “At its heart, my painting conveys the beauty of our natural world. I hope my artwork and NFT will remind donors of the significant contribution they made and keep inspiring everyone to protect and nurture our environment and inhabitants. This project is meaningful; I am honored and thankful to the Pink Polar Bear Foundation and Greenland Ruby for this valuable opportunity to fundraise.”
Tickets are available for limited time only, May 2022 to September 2022. All you need to do is buy a ticket through Greenland Ruby’s website here and receive the animated NFT within 15 days of sharing your Crypto Wallet address. Winner of the original painting by Reena Ahluwalia will be announced in end-September.


Rare & Forever Diamonds Announces Blockchain Technology
Brosway Italia Celebrates 20 Years of Success
To do business successfully with anyone, you need a certain “comfort level.” That’s something that Phillips Pitts, owner of two Parris Jewelers stores in Hattiesburg, Miss., said he felt immediately when he first talked to Wilkerson’s Rick Hayes. He was just about to launch an anniversary sale. And he chose Wilkerson to handle all the details — from the marketing to the sales floor. “Rick cared what was going to happen to Parris Jewelers,” says Pitts. “Not just during the sale but after the sale.” Would he recommend Wilkerson to other jewelers contemplating a large-scale sale? Absolutely, says Pitts, who says the results “exceeded their expectations.” His trust in Wilkerson has only grown after the numbers came in. “They were interested in me fulfilling and what I need to fulfill to make my company better.”
Greenland Ruby Becomes Certified Member of Responsible Jewellery Council
Reena Ahluwalia Launches Diamond Art NFTs
Reena Ahluwalia Donates Painting, 100% Proceeds Benefit Miners Through Gem Legacy
A Diamond for Every Customer
Gems One
Put Your Trust in Wilkerson
Wilkerson
TAKE YOUR CUSTOMERS ON A DIAMOND JOURNEY
Sarine North America Inc.
Advertisement
Advertisement
INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)
$1M Jewelry Store Robbery: Employees Throw Chairs Amid Heist in El Monte, CA
Marc Anthony Pops the Question With 10-Carat Emerald-Cut Diamond Ring
Jewelers, It’s Time to Raise Repair Prices
A Diamond for Every Customer
Nicola Peltz Featured Close Ups of Her New Engagement Ring on Her Instagram Feed
$800,000 Jewelry Store Robbery Leads to Prison Sentence
Judge the Jewels: Molly Sims Wears $1M Dollars of Diamonds in Her Hair
Steven Kaiser, Watch Industry Veteran, Dies at 68
INSTOREMAG.COM
GENERAL
About Us
Contact Us
Privacy Policy
Terms of Use

SUBSCRIBE
Magazine
Newsletter
Brain Squad

ADVERTISE
Advertise in INSTORE
INSTORE Raves
Download Media Kit
INSTORE Classifieds

LATEST DIGIMAG
JUNE 2022
• The 7th Annual INSTORE Design Awards
• 4 Trends You Can’t Miss at This Year’s Las Vegas Shows
• Bill Warren: Memento Money

source

Write A Comment

Your article is loading
Exit mobile version