The WNBA is dipping its toes into the nonfungible token world. Literally.
On Monday, the New York Liberty announced that they will be the first team in league history to drop nonfungible tokens in the form of digital nail art. The release will be on May 7, the date of the Liberty’s 2022 season opener against the Connecticut Sun and will feature 400 NFTs with similar designs but unique serial numbers.
According to the Liberty, the NFT collection “celebrates the ongoing cultural explosion of nail art through a unique Liberty-oriented lens” and the inaugural drop will include an exclusive matchup-specific NFT highlighting the team’s matchup on May 7. The team says the NFT, which is being powered by the Polygon platform, will be a video that showcases a rotating nail polish bottle with nail art being applied.
“As we look to be a team on the cutting-edge of technology and fan experiences, launching the league’s first NFT was the natural progression of our business,” Liberty CEO Keia Clarke said in a news release. “NFTs are the future of one-of-a-kind collectibles, and this exclusive drop celebrates the intersection of nail art culture and sports through the lens of the New York Liberty.”
There are two ways to get hold of a Liberty NFT. Fans who purchase a ticket to the game will be receiving the NFT for free. Fans looking to buy the NFT outright can purchase it for $50 starting on May 7 at 1 p.m. EST. The team has set up a page that takes fans through the process of receiving the NFT as well as an FAQ about NFTs in general.
“We invite you to own a piece of our season as we embark on our quest to win a championship,” the Liberty’s NFT website states.
Proud to be the first #WNBA team to launch an #NFT. Nail art. Digital art. 2022 season. 1/3
So far, the Liberty have released rotating bottles of nail polish with their branding and various serial numbers as well as the information for their home opener at Barclays Center. Their NFT site also shows different bottles of nail polish color-coded to fit their future WNBA opponents. The team says the rotating nail polish is a teaser animation. “The actual NFT will be more than what is shown here,” the website adds in fine print.


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