Epic Games has been one of the few major traditional game developers and publishers in the market to show a clear interest in NFTs. While the tier 1 gaming company hasn’t been especially aggressive in the space quite yet, Epic CEO Tim Sweeney has a notorious pro-developer stance, and has expressed that NFTs can show great utility in gaming – with enough time and development.
While Epic has likely hedged their bets, and will likely suffice in being a ‘second mover’ – not quite first to jump in, but certainly not last – there’s been some traction this week as Epic has listed their first-ever NFT game, ‘Blankos Block Party,’ on the Epic Games Store.
Gaming studio Mythical Games first unleashed Blankos Block Party roughly two years ago with an open beta, and Mythical has since claimed that over one million players have engaged with the title. Today, the Epic Games Store added Blankos Block Party to their offerings, making the title the first Web3 or NFT based title to see the Epic Games storefront.
We first covered Mythical’s vision around Blankos, and Web3 gaming at large, back in 2018 when the company completed a $16M fundraising round. The game takes a very Roblox-esque presentation with the allure of a vinyl toy culture that is likely best visually comparable to real life through brands like Medicom’s BE@RBRICKs, Funko Pop, and the like. NFTs are not required to play the game, but rather give users personalization plus-ups, much like those available in mainstream titles like Fortnite or CS:GO.
By 2020, Blankos Block Party was in open beta. The past two years have seen a flurry of new partnerships, including artist partners such as Deadmau5 and brand partners like Burberry.
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Taylor specializes in crypto activity across sports and entertainment. With nearly a decade of engagement with cryptocurrency, Taylor has spent several years working in talent representation with musicians, comedians, and speakers, and achieved a Sports Business MBA in 2020.
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