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At Social Media Week Europe, 7–8 Nov., we’ll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy’s, Spotify and more. Save 30% on your pass now (ends 29 Aug.).
Instagram began testing the sharing of nonfungible tokens via its platform with a “handful” of collectors and creators in the U.S. in May, and last week, its digital collectibles initiative expanded in a big way.
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David Cohen is editor of Adweek’s Social Pro Daily.
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