Darewise Entertainment, the international game studio and subsidiary of Animoca Brands, and Skinvaders, a new-age tech platform bringing digital fashion to the metaverse, announced Monday an official partnership with the luxury, made-to-order footwear brand SWEAR London to launch the first SWEAR non-fungible token (NFT) collection in the Life Beyond metaverse.
Life Beyond, developed and published by Darewise Entertainment, is an AAA science fiction multiplayer online role-playing game built to give users a unique off-world experience and true digital ownership over their game assets, Animoca Brands said in a statement.
Thanks to this collaboration, the game features an intricate and comprehensive digital society on an alien planet that will feature virtual cultural and fashion goods, including SWEAR’s iconic 90s chunky platform shoes.
According to the statement, Life Beyond’s metaverse is the ideal platform for SWEAR London to craft its brand experience while upholding its inherent personal expression and sustainability qualities.
“With Life Beyond, our ambition is to create a lush and detailed fictional virtual planet based on cutting-edge technology, world-building, and storytelling,” said Benjamin Charbit, Chief Executive Officer of Darewise Entertainment.
“By working with the most talented creators and brands we love in the real world, like SWEAR, we are building an interesting, authentic and believable alternate reality. Skinvaders’ expertise in creating custom in-game elements will also play a pivotal role in this social experience,” he added.
The partnership opens the door for Skinvaders to become one of the first key partners to develop digital fashion and more for Life Beyond.
“We are proud to power such an iconic brand as SWEAR to take its first steps in virtual worlds. Providing Life Beyond with Skinvaders technology for 3D content creation is proof that we are able to work with both Web2 and Web3 game platforms,” said Florent Sroka, Chief Executive Officer of Skinvaders.
Yat Siu, Co-Founder and Executive Chairman of Animoca Brands, said that Life Beyond will be a breathtaking open metaverse, and one of its strengths will be the inclusion of certain fashion and luxury brands that enrich its digital world.
“SWEAR has a rich history of empowering communities and will fit well in Life Beyond, where all citizens are free to be whomever they want. We greatly look forward to adding this and other culturally relevant brands to the rich tapestry of Life Beyond,” he said.
According to the statement, this is a first-of-its-kind collaboration for Life Beyond, and Darewise Entertainment expects that there will be many more like it as the metaverse offers a great opportunity for brands to enter this new era of Web3.
To maximise such opportunities, Darewise Entertainment is officially launching the Life Beyond Creative Solutions team, a creative agency within the gaming studio, to co-create experiences with brands for and in Life Beyond.
“Without revealing too much about the upcoming SWEAR NFTs collection, we know the community and the project will bring a new level of innovation to Life Beyond while also bridging digital and physical fashion,
“We foresee a unique in-game functionality for SWEAR NFTs as well as ties to SWEAR fashion products in real life,” said Head of partnerships at Life Beyond Timothee Semelin.
Darewise Entertainmen is a game studio founded by veterans of the AAA games industry that is currently developing the play-and-earn sci-fi MMO Life Beyond.
The firm’s core team includes Benjamin Charbit (game director Assassin’s Creed IV: Black Flag), Marc Albinet (game director of Assassin’s Creed Unity and Dying Light 2), Christian Bravery (art director of Black & White and the Fable series), Samuel Kahn (tech lead for Ubisoft’s Snowdrop Engine and Crytek’s Cryengine) and Vincent Marty (head of marketing Ubisoft EMEA and VP at ESL Gaming).
The firm is a multicultural team with offices in Paris, Barcelona, and London, with an international headcount that grew from 30 to nearly 100 in the fourth quarter of 2022.
SWEAR is a cult footwear brand founded in 1997 in London. Rooted in celebrating expressive subcultures, SWEAR has always enabled a platform for self-expression, individuality, and creativity.
Since 2016, SWEAR has embraced an exclusively on-demand model, recognizing its commitment to sustainability. self-expression, and sustainability.
Skinvaders is a new-age tech platform for in-game branded skins and digital clothing. They connect brands to game publishers using a “one-to-many” approach, scaling the distribution of digital assets along several games and metaverses.
In return, fashion brands and metaverse projects can both leverage these digital assets to reach new consumers and brand advocates.
Animoca Brands acquires majority stake in music metaverse company PIXELYNX
Analysis
News
Opinion
Overviews
Q&A and interviews
Startup profiles
Thought leadership
Video
About TechNode Global
Our Services
Partner With Us
Join Us
Write For Us / Tips
Subscribe: Community newsletter
Subscribe: Daily Telegram updates
TechNode EN
动点科技
TechNode Russian
