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“In-house counsel have to understand this is another platform where they have to enforce and be vigilant over the use of their trademarks,” said Laura Ganoza, a Foley and Lardner partner.
November 29, 2022 at 06:41 AM
5 minute read
Technology Media and Telecom
NFT markets are way down at the moment, but major brands like Funko, Gucci and Nike are in a frenzy to trademark their nonfungible tokens as soon as possible—and with good reason.
The more than 4,600 NFT trademark filings submitted to the U.S. Patent and Trademark Office this year have come from a diverse range of companies—from McDonald’s and Walmart to L’Oreal and Victoria’s Secret.
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