The marketplace is designed to appeal to people outside the crypto community with features accessible to mainstream consumers and no requirement that the buyer pay in cryptocurrency.
As the initial wave of hype in the NFT space seems to subside, many brands still committed to the tech are doubling down on turning tokens into loyalty programs, building in real-world experiences and rewards or tying them to valuable intellectual property.
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Patrick Kulp is Adweek’s senior reporter covering emerging tech.
Adweek is the leading source of news and insight serving the brand marketing ecosystem.
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