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The Impact Project presale has now raised just over $2.8 million, barely a week after it began. This figure is only the latest milestone passed by the decentralized carbon credit marketplace and green shopping platform, which crossed the $2 million mark within five days.
Given how quickly the presale for the Impact Project’s IMPT token has progressed, it already stands as one of the most successful offerings of 2022, with the platform’s focus on the environment helping to attract ESG investors. Yet during a year in which a number of exciting new coins have gone on to surge after a healthy presale, it’s also attracting traders simply hoping for above-average gains.
Kicking off on October 3, the Impact Project presale quickly passed a number of key targets, first raising $150,000 within 24 hours. It then proceeded to reach $550,000 within 48 hours, $1 million within 72 hours, and then $2 million within five days.
As of writing, the presale has set IMPT’s price at $0.018. However, this is for only the first stage, with the second and third/final stages set to push the presale price to $0.023 and $0.028, respectively. It, therefore, seems that many investors have rushed in to acquire the altcoin before it becomes 27.7% more expensive, which is due soon.
Of course, investors are taking to the Impact Project also because of its fundamentals and roadmap. Running on the Ethereum blockchain, it will provide consumers with the ability to shop via a network of “thousands” of retail brands which distribute a percentage of their sales to environmental initiatives.
Not only will the Impact Project’s platform allow consumers to shop in a more environmentally conscious way, but it will also reward them for this with carbon credits in the form of non-fungible tokens (NFTs). Such credits can also simply be bought via the Impact Project’s marketplace, where users can also sell them.
By providing users with tokenized carbon credits for eco-friendly shopping, the Impact Project will incentivize greener behavior on the part of consumers. Correspondingly, by providing a stream of consumers willing to spend with green brands, it will, in the long term, incentivize retailers to turn green in order to tap into such markets.
It’s also worth pointing out that by putting carbon credits on the Ethereum blockchain as NFTs, the Impact Project will help make the market for carbon offsets more transparent. For too long, this market has been undermined by opaqueness and inefficiency, yet by making the issuing and circulation of credits more open, the Impact Project should help rectify this.
It’s for such reasons that the Impact Project has captured the interest of ESG investors. And with ESG investment increasing in popularity in recent years, the Impact Project has arguably appeared at the right time to capitalize on this growing trend.
Predicting the future is a fool’s errand, yet other big presales from 2022 offer some indication of what IMPT might do once its presale has finished and it gains its first listings.
Tamadoge (TAMA), for example, closed its presale after raising $19 million. It then listed soon after on OKX, before proceeding to rise by over 1,800% from its presale price.
Likewise, Battle Infinity (IBAT) sold for $0.0015 during its presale. Soon after it was listed in August, it rose to $0.00554060, representing a return of 269% for anyone who sold at the top.
Of course, there’s no guarantee that IMPT will replicate such gains. Nonetheless, its fundamentals are strong, and with its presale already doing well, it looks like it has the kind of momentum that will carry into its initial batch of listings.
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