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Recently, prominent American investment advisor firm Betterment is reported to partner with Gemini. The partnership came in the wake of their plan to launch a portfolio service focused on crypto investment. The service is expected to serve approx 730K customers.
Following the partnership, customers of Betterment will get access to make their crypto investment plans customized considering the involved risks, interests and profits. Gemini is said to provide the required digital assets though. However, crypto exchange platform is known for its strict policies regarding the listing of tokens.
Betterment Officials said the option will act towards fostering their long term focus towards crypto investment. This would act as unsaddling the burden that a crypto user used to bear during selecting the assets and their management. Moreover, the firm has plans to provide easy access to their clients for relatively less risk associated with crypto investments.
Recent move of Betterment with Gemini is focusing on working towards establishing financial firms. Meanwhile the crypto exchange launched a crypto rewards card last year. The card came after the partnership with payment service provider MasterCard. During the same year, the crypto firm also shook hands with Holon Global Investments, a prominent Australia based fund management firm.
Gemini and Betterment partnership is yet another example of finance institutions bringin crypt market into mainstream. In earlier months of 2022, largest known management firm Fidelity, for instance, announced to provide bitcoin exposure to their customers. The plan is named the Digital Assets Account which is intended to provide their participants an access to the leading cryptocurrency. On top of that, Michael Saylor’s MicroStrategy also acted as one of the earliest members of the board.
As per the reports, these firms target mainly institutional investors. Nasdaq also has plans to launch crypto custody services including bitcoin—preparing to get the required regulatory approval.
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