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Digital luxury fragrance brand, Scents Of Wood, is set to launch the world’s first NFT fragrance subscription. Essentially, NFT holders will get one of the brand’s fragrances once every six months for a year. With this unique initiative, Scents Of Wood is bringing the fragrance and NFT worlds under the same roof. Let’s take a closer look at what the fragrance NFT subscription is all about.
Founded in September 2020, Scents Of Wood is a direct-to-consumer luxury fragrance brand producing scents inspired by forests and trees. Created by skilled perfumers at IFF, the high-quality fragrances are aged in wooden barrels.
Its subscription model sets the company apart from other luxury players in the space. Only 500 of these limited edition subscriptions are available per month. Each month, the brand releases a new luxury fragrance, available as a scent and a candle. All in all, 17 signature scents are released every year. Now, Scents Of Wood is all set to launch its NFT.
“The key to our budding success is the community of subscribers, customers, bloggers and friends we have assembled around our brand,” says its website. “And this NFT feels like the next step in growing and empowering that community. We have a very clear roadmap for our brand, one that we wrote in our business plan long before we launched our first product.”
However, Scents Of Wood is yet to announce the specific details of its NFT fragrance subscription. With the upcoming drop, the brand is joining others that have launched their own NFTs. For example, Krigler dropped exclusive NFTs for its fragrance leasing programme last year.
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Reethu Ravi is a journalist based in India, covering environment, sustainability, tech and innovation. When not found between the pages of a book, she can be seen catching up on the latest developments in the tech world. A naval architect-turned journalist, she loves bringing stories of change and innovation to the limelight.
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