NEW DELHI: The DS Group (Dharampal Satyapal Group) is a Multi-Business Corporation and one of the leading FMCG (Fast Moving Consumer Goods) conglomerate with strong Indian and International presence.
Founded in 1929, the Group celebrates its 93rd Founders’ Day to commemorate an era of setting new benchmarks and conquering new territories. To mark the auspicious occasion, the DS Group launched its first NFT, honouring the visionary zeal and persevering ethos of its Founders, Lala Dharampal Ji and Shri Satyapal ‘Sugandhi’.
A memorabilia of tribute to the Founding Fathers, this distinct mosaic uses 93 images, each depicting an iota of the voyage the founders embarked upon.
Lala Dharampal Ji, hailing from the agrarian roots of Karnal laid the foundation of the entrepreneurial journey with a modest perfumery shop in Old Delhi’s charming Chandni Chowk. Following his footsteps, his son Shri Satyapal ‘Sugandhi’, nurtured the penchant for business and shaped the Group into what we know today.
This NFT captures the nucleus of the foundation and thereby reveals the larger portrait of the Founders. With the NFT titled ‘A Dream in a Million Metaphors’, The Group has beautifully leveraged Web 3.0 to bring to life the historical moments in its expanse via an experiential microsite which portrays the non-fungible story of the Group.
Home to an array of verticals with some of India’s favourite brands like, Rajnigandha, Catch, Pulse, Pass Pass, Tulsi, Rajnigandha Silver Pearls, Birthright, BABA, Ksheer, Nature’s Miracle amongst others, to marking its territory in luxury retail and hospitality with brands like The Manu Maharani, Namah, Uncafe, Le Marche and L’Opera, the DS Group strives for excellence with ethics and values, creating magnum opus with sheer humility.
Speaking on the occasion, Shri Rajiv Kumar, Vice Chairman, DS Group said, “We live the vision our Founding Fathers had for the organization. Their pursuit of Innovation and Quality is an ideal we have imbibed and endeavour to live up to. With the technological boom, evolution in terms of how businesses are conducted is rapidly taking place. A major breakthrough in technology, NFTs have caused a revolutionary shift and have become a cultural phenomenon. This NFT is a tribute to the legacy built by our Founders and with this, we seek to be at the forefront of exploring modern technology.”
A Non-Fungible Story – https://foundersday.dsgroup.com/
Disclaimer: Content Produced by DS Group
Social media intermediaries including Meta and Twitter are proposing a seven-member self-regulatory committee, led either by an eminent jurist or industry senior, to handle appeals by Indian users over content and takedown directives, according to a preparatory document reviewed by ET.
Finance minister Nirmala Sitharaman said that while the earlier government also ran schemes, this government is working to empower the people and not just giving something as an entitlement.
Anshu Jain, who was Global Indian of the Year in the ET Awards for Corporate Excellence in 2012, was born in Jaipur in 1963 and studied at the Shri Ram College of Commerce, New Delhi, and the University of Massachusetts.
Download The Economic Times News App to get Daily Market Updates & Live Business News.
ETPrime stories of the day
Monkeypox outbreak will test India’s health-emergency preparedness. How will India tackle it?
Air India has got immense lift force from Tatas. But the weight of Maharaja’s legacy will be a drag.
Taking on Amazon-Flipkart duopoly: ONDC is an ambitious idea, but will it deliver for the consumer?
Trending Now
Popular Categories
Hot on Web
In Case you missed it
Top Calculators
Top Searched Companies
Top Definitions
Most Searched IFSC Codes
Top Prime Articles
Top Story Listing
Top Slideshow
Top Trending Topics
Top Videos
Private Companies
Popular Articles
Most Searched Articles
Trending Articles
Find this comment offensive?
Choose your reason below and click on the Report button. This will alert our moderators to take action
Reason for reporting:
Your Reason has been Reported to the admin.
Log In/Connect with:
Will be displayed
Will not be displayed
Will be displayed
Stories you might be interested in
