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3M is spinning off its healthcare business to focus on oral care, wound care, and healthcare tech.
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Volkswagen appoints new CEO after forcing Herbert Diess out.
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Overseas demand appears to have risen due to the hot weather across the globe and increased interest in Korean food items on the back of pop culture popularity.
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“Rise,” according to the Second Circuit Court’s decision, is too common a word to deserve trademark protection.
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Kia uses Dead Army Skeleton Klub NFT characters in Soul ad campaign
The campaign establishes a brand link with exciting new technology, positioning Kia to appeal to younger, more tech-savvy consumers.
Automobile manufacturer Kia has launched an NFT collection in collaboration with Dead Army Skeleton Klub (DASK) NFT characters on the Sweet platform as part of an ad campaign for the 2023 Kia Soul.
The ad showcases three popular DASK NFT characters driving a 2023 Kia Soul.
It also includes a QR code that allows viewers to enter to win one of 10,100 Kia-themed NFTs. Special edition DASK-Kia NFTs with the automobile and DASK characters are also available.
Kia's first NFT, which included the 'Robo-dog' from its Super Bowl ad, was also released with the Sweet platform. The campaign establishes a brand link with exciting new technology, positioning Kia to appeal to younger, more tech-savvy consumers.
Russell Wager, VP of Marketing, Kia America, emphasized that the Soul is as individualistic as the NFTs are, and Kia is always innovating to stay on the cutting edge.
Other automakers are incorporating NFTs into their marketing strategies as well. Lamborghini debuted an NFT collection with photographs by Swiss artist Fabian Oefner, and a previous one related to space exploration. Mercedes-Benz has collaborated with Art2People to develop NFTs based on the G-class series.
Meanwhile, Alfa Romeo has chosen a different approach, revealing that the Alfa Romeo Tonale, its new SUV, would come with a digital certificate. When the automobile is sold, the NFT will collect vehicle data and act as verification that it has been properly maintained. This is done to keep the car's worth safe.
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Harris met with the Democratic state lawmakers in Indiana to discuss abortion access and the importance of defending reproductive rights.
JYP and Republic Records collaborate to produce the first North American girl group in the world.
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US officials and the Taliban have exchanged proposals around the release of the billions in Afghan reserves held overseas.
The research team completed a patent application, trademark application, and vegan certification for the research findings.
Nestle’s Nescafe factory in Mexico is now its biggest coffee production site.
3M is spinning off its healthcare business to focus on oral care, wound care, and healthcare tech.
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