Chipotle is running a promotion in late July tying in cryptocurrency and potential deals for customers. Photo courtesy of Chipotle.
Chipotle is once again venturing into the world of cryptocurrency and is doing so with a new interactive online game called “Buy the Dip,” which will give away over $200,000 in different types of crypto for free, in addition to a next-to-nothing cost opportunity for added guacamole and queso blanco with your order.
The game started on the morning of Monday, July 25 and will run daily between 10 a.m. PT and 6 p.m. PT through Sunday, July 31, where players have the chance to win free crypto in the form of Bitcoin, Ethereum, Avalanche, Solana and Dogecoin, according to Chipotle in a news release.
The cryptocurrency can be used to buy food at Chipotle using a Flexa-enabled app, Chipotle said, adding that the Mexican food chain now accepts 98 different digital currencies nationwide to buy real food through a partnership with Flexa, described as “the global leader in pure-digital payments” by the company.
Chipotle first ventured into crypto in April 2021 when it became the first U.S. restaurant brand to launch a cryptocurrency giveaway via its “Burritos or Bitcoin” promotion — which gave out $100,000 in Bitcoin to celebrate “National Burrito Day” in addition to $100,000 worth of free burritos, the company said.
Even for players who don’t score big in “Buy the Dip” with crypto, they will have to chance to win and use promo codes for 1-cent guacamole and 1-cent queso blanco through July 31, also known as “National Avocado Day,” according to Chipotle.
Chipotle is running a promotion in late July tying in cryptocurrency and potential deals for customers. Photo courtesy of Chipotle.
The 1-cent guac promotion will also be extended to all Chipotle Rewards members on July 31, when they can use the digital-only promo code “AVO2022″ at checkout either on the company’s app or website, it added.
Those who wish to play “Buy the Dip” will need to sign into their Chipotle Rewards account or create one, which they will be prompted to do so on the game’s website, Chipotle said. If a player wins a prize they will have 15 seconds to claim it or swap it for a different prize. But even if the players comes up empty-handed, there are three chances to win every day the promotion is available, Chipotle added.
In a breakdown of the giveaway totals, Chipotle said between July 25 and July 30 it will give out $10,000 in Bitcoin as well as daily amounts of $5,000 in Ethereum, $1,250 in Solana, $3,000 in Avalanche and $3,000 in Dogecoin, split either in fifths among five players or into twentieths among 20 players.
On Sunday, July 31 the company will offer $35,000 in Bitcoin — with $5,000 for five players and $10,000 for one in addition to $5,000 in Ethereum, $12,500 in Solana, $11,250 in Avalanche, and $11,250 in Dogecoin, split among different numbers of recipients for each ranging from five winners to up to 75, according to Chipotle.
“In total, more than 500 players will win crypto from July 25 through July 31,” Chipotle said.
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