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How Shark Tank played a role in popularity of round21 NFTs
Ankit is a law graduate. He holds an interest in public policy, corporate ethics, development economics, macro-economic policies, and sustainable development….
Supriya is a Research Editor at Kalkine. She comes with a rich experience of 11 years in online journalism. She has worked for leading media brands like Zee News & MSN Australia, specialising in world affairs. She is a Bachelor of Science (Honours) g…
Are non-fungible tokens (NFTs) on their way to outshine the popularity of cryptocurrencies like Bitcoin and Dogecoin? Even though this is debatable, the association of big names like singer Madonna and tennis player Coco Gauff suggests NFTs are a big thing in terms of fame.
And all this has come at a time when cryptocurrencies are undergoing a deeply subdued phase, with assets like Bitcoin and Dogecoin down more than 50% on a year-to-date (YTD) basis. The latest entrant in the NFT space is Round 21, which brands itself as round21. The project appeared on Shark Tank in March this year, where round21 founder Jasmine Maietta pitched it as a “digi-fizzy” business model.
Let us explore more.
round21 projects itself as more than just NFTs. The primary focus is on sports, including basketball, soccer, and ping pong. The brand is also into apparel, where it has partnered with sporting leagues like WNBA (Women’s National Basketball Association). It also sells products like ping pong balls, and sport stickers.
What makes round21 interesting for blockchain enthusiasts is its NFT collection? The founder has pitched the ecosystem as a combination of digital and physical worlds. NFTs are essentially digital records of ownership, registered on a blockchain network. round21 says that its digital collectibles can help holders access the entire ecosystem of round21.
round21 is making use of multiple marketplaces, including OpenSea and RareRooms, to bring NFT enthusiasts closer to its drops.
One of the collections on OpenSea is a blend of round21 and BAYC. The holders of NFTs from this collection were allowed access to pre-order limited edition basketballs (physical) from round21. Other round21 partnerships include one with Sierato (sneakers), and one with Budweiser, according to round21’s official website.
Also read: Amid GameStop & LimeWire platforms’ launch, a look at top NFT artists
round21 NFTs’ Shark Tank link seems to have made them popular among NFT enthusiasts. However, the collectibles of round21 are yet to sell for very high prices. BAYC and CryptoPunk assets, for example, have been bought by enthusiasts by spending millions of dollars. Artists like Beeple and Pak are also both popular and expensive in the NFT verse.
round21 claim to be a blend of physical and digital worlds, powered by blockchain, which it calls “digi-fizzy”. round21 NFTs are yet to attract the prices that can match the selling prices of some of the assets of BAYC and CryptoPunk. The popularity of round21 seems to have been triggered by its founder Jasmine Maietta’s appearance on Shark Tank, where she struck a deal with shark Kevin O’Leary. However, the deal is yet to close, reportedly.
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