Magnum Photos joins the NFT craze and launches its first collection – DIYphotography

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Jun 30, 2022 by Dunja Djudjic Leave a Comment

Magnum Photos has joined the NFT craze and announced its very first collection. The renowned photoagency celebrates its 75th anniversary this year, and the collection is a part of the celebration. As you can imagine, it contains plenty of incredible photos from Magnum’s archive. And that’s not all – it’s only the first out of three NFT collections planned to be released this year.

The first collection, Magnum 75, was first revealed on Foundation on Tuesday, 28 June. Over the course of two weeks, from 28 June to 12 July, six drops will take place, each of them including photos from Magnum’s archive. The photos in the collection cover Magnum’s long history from the 1940s until this day.
Magnum 75 NFT collection contains 76 images and it has been curated by Alejandro Cartagena, photographer and co-founder of Obscura. “To look into Magnum’s vast archive is to look into the evolving history of photography as a language,” Cartagena said.

“For this selection, which marks the first steps of the agency into yet another horizon for photography with the emergence of blockchain technology, I decided to focus on the ingredients that make certain images stand out from the rest – the elements that all photographers should be aiming for. These 75 images celebrate not only the endurance of Magnum Photos but the quality that has made this longevity possible.”

“For this selection, which marks the first steps of the agency into yet another horizon for photography with the emergence of blockchain technology, I decided to focus on the ingredients that make certain images stand out from the rest – the elements that all photographers should be aiming for. These 75 images celebrate not only the endurance of Magnum Photos but the quality that has made this longevity possible.”
Magnum Photos isn’t the first major photo agency that launched its NFT collection – AP did it earlier this year. However, it was soon accused of profiting from suffering over a photo of migrants on a boat. Consequently, the AP canceled the NFT sale of the photo and issued an apology to the public. Hopefully, Magnum will have better luck and less controversies with its first collection and the ones to come. You can check out the first collection here and bid for the images you like.
[via Digital Camera World]

Filed Under: news Tagged With: Cryptocurrency, Magnum Photos, NFT
Dunja Djudjic is a writer and photographer from Novi Sad, Serbia. You can see her work on Flickr, Behance and her Facebook page.

John Aldred is based in Scotland and photographs people in the wild and animals in the studio. You can find out more about John on his website and follow his adventures on YouTube.
Dunja Djudjic is a writer and photographer from Novi Sad, Serbia. You can see her work on Flickr, Behance and her Facebook page.
Alex is a commercial photographer based in Valencia, Spain. She mostly shoots people and loves anything to do with the outdoors. You can see her work on her website and follow her Spanish landscape adventures on instagram.
Adam Frimer is a Guinness World Record holder, producer, and DOP based in Tel-Aviv, Israel. Adam owns a production company that specializes in corporate marketing and brand strategy. His videos have collectively hit over a quarter billion views
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