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by Emma Newbery | Published on June 23, 2022
Image source: Getty Images
Musk is dogged in his Dogecoin backing.
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A multi-billion dollar lawsuit won’t stop Elon Musk from supporting his pet crypto. Musk has been tweeting about Dogecoin (DOGE) since 2019, and he’s even bought a Shiba Inu puppy to reflect his affection for the token. But one investor has mounted a court challenge against Musk over his support for Dogecoin.
Keith Johnson, a Dogecoin investor, has filed a complaint against Musk and his companies Tesla and SpaceX. He is suing Musk for $258 billion and claims the billionaire used his position to operate a fraudulent project. “Musk used his pedestal as World’s Richest man to operate and manipulate the Dogecoin Pyramid Scheme for profit, exposure and amusement,” said the complaint, accessed by Reuters.
However, it seems that neither a crypto winter nor accusations in court can dent the billionaire’s DOGE enthusiasm. Over the weekend, he tweeted, “I will keep supporting Dogecoin.” Interestingly, Musk also told the Qatar Economics Forum that he “never said that people should invest in crypto.”
It’s fair to say that Musk has a mixed relationship with the crypto world. Tesla’s decision to take Bitcoin (BTC) payments was one of the big drivers behind the first crypto price rally last year. But the company’s U-turn — suspending payments because of environmental concerns — also played a role in the subsequent price drop. Dogecoin, which the billionaire continues to back, also has questionable eco credentials. It consumes as much energy as El Salvador each year.
Nonetheless, Musk’s Dogecoin tweets have propelled what used to be a joke coin into the crypto charts. It’s now a top-20 crypto by market capitalization and the team behind it is working to transform the loveable dog-themed token into something that has utility, potentially as a form of payment.
Musk’s main reason for supporting Dogecoin? Fate loves irony and it would be ironic if the token succeeds. He told a Q&A session on the Clubhouse app last year, “The most entertaining outcome is often the most likely. And arguably the most entertaining outcome, and most ironic outcome, would be that dogecoin becomes the currency of Earth in the future.”
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We’ve found one company that’s positioned itself perfectly as a long-term picks-and-shovels solution for the broader crypto market — Bitcoin, Dogecoin, and all the others. In fact, you’ve probably used this company’s technology in the past few days, even if you’ve never had an account or even heard of the company before. That’s how prevalent it’s become.
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The Dogecoin story may be entertaining and the idea of a token rising from almost nothing to become a top crypto does sound fun. But it isn’t that simple. A crypto that was thrown together in a couple of hours has little in the way of foundations. When it was created, that was kind of the point — the idea was to poke fun at people who bought crypto without understanding how it works.
The Dogecoin team is trying to reverse engineer some kind of road map and give it a purpose, but that’s no easy task. It takes time and a lot of effort to maintain a cryptocurrency — both in terms of technical upgrades and operations. Those are magnified because it wasn’t designed for any kind of long-term performance. For example, the team has to contend with a host of brand issues because Dogecoin didn’t register its trademark at the start.
Moreover, a lot of people have lost money. This is what’s driving the lawsuit against Musk. Dogecoin is currently down over 90% on its all-time high, and that’s only partly because of the current crypto crash. If you’d spent $1,000 on DOGE last May, your investment would only be worth about $100 today. Dogecoin’s market capitalization has fallen by around $80 billion since May 7, according to CoinMarketCap data. Cryptocurrencies are investments, not gameshows.
There’s a small chance that Elon Musk will stop promoting Dogecoin, whether because of court action or pressure from elsewhere. But ultimately, there’s very little regulation around crypto promotion. Even if Musk were to stop, there are a number of other celebrities busy promoting different cryptocurrencies on social media. Don’t listen to them.
It’s one thing for a billionaire to gamble on a made-up project because it’s entertaining. It’s quite another for ordinary people with bills to pay to lose money because they copied him. As an investor, it’s important to do your own research and understand the risks involved. Most of all, make decisions based on your own personal financial situation — only you know how much you can afford to lose and how much risk you’re willing to take.
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Emma owns the English-language newspaper The Bogota Post. She began her editorial career at a financial website in the U.K. over 20 years ago and has been contributing to The Ascent since 2019.
We’re firm believers in the Golden Rule, which is why editorial opinions are ours alone and have not been previously reviewed, approved, or endorsed by included advertisers. The Ascent does not cover all offers on the market. Editorial content from The Ascent is separate from The Motley Fool editorial content and is created by a different analyst team.
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