By Shanti Escalante-De Mattei
Magnus Resch has spent many years decoding the opaque art market for general audiences and academics alike, turning a complicated social dance into a matter of quantifiable clarity with books like Management of Art Galleries and How to Become a Successful Artist.
Resch has a particularly unromantic view of how art operates, as might be expected from an economist, entrepreneur, and Yale lecturer. This data-focused approach makes him an ideal person to cut through the messy world of NFTs. His new book, co-authored with Tam Gryn, How To Create And Sell NFTs – A Guide For All Artists, came out yesterday.
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In an interview with ARTnews during NFT.NYC, Resch makes illuminating comments on the similarity of the art and NFT markets, why NFTs will change the way galleries operate, and even makes a prediction on what we can expect of the volatile NFT market over the course of the next 18 months.
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ARTnews: So what drew you into the art market to begin with?
Magnus Resch: In order to fund my studies, when I was in my 20s, I began selling art, which led me to ask why some galleries are successful and other aren’t. This question became the focus of my Ph.D thesis.
ARTnews: And what did you find?
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