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Talk to any NFT enthusiast about how they first formed an interest in the technology, and there’s a good chance they’ll mention the National Basketball Association’s Top Shot digital collectible platform.
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Patrick Kulp is Adweek’s senior reporter covering emerging tech.
Crypto.com Taps 76ers Star Joel Embiid as Celebrity Spokesman in New Ad
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As AR Booms, Pokémon Go Developer Niantic Has Big Plans
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Mastering the Art and Science of Subscriber Care
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Adweek is the leading source of news and insight serving the brand marketing ecosystem.
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