Processing…Please wait.
MarTech » Customer & Digital Experience »
Marketers who have the metaverse on their roadmap are veering toward virtual reality (VR), while still trying to crack the NFT conundrum, according to a study just out from social media management software company Sprout Social.
In a survey of 500 marketers, the report found that, overall, 24% plan to drop some kind of campaign in the metaverse in the next year. (This is on par with our own MarTech flash survey back in March.)
Of those who have metaverse activations in the works, 39% say they are trying VR or augmented reality (AR) experiences. A mere 17% are attempting some kind of NFT promotion. And 67% of marketers who are delving in the metaverse are committing a quarter or more of their marketing budget on these efforts.
Get the daily newsletter digital marketers rely on.
Processing…Please wait.
See terms.
Why we care. The commitment from these brands is real and explains why agencies like Hogarth Worldwide are stepping up to provide metaverse services. 33% of marketers say they think they’re “ahead of the curve” in adopting virtual reality. This interest in VR shows the close connection that metaverse activations have with in-game ads and the gaming audience – which isn’t a niche so much as an entire generation of consumers who don’t watch TV and unwind by playing games instead.
On the NFT side, don’t confuse waning investor confidence in crypto with brand love. The whole point of a branded NFT campaign is to engage with real fans at a deeper level, not for them to flip your NFT and make a buck. That’s why there are very specific strategies as the marketer playbook evolves.
Read next: How the gaming universe is preparing marketers for the metaverse
Get the daily newsletter digital marketers rely on.
Processing…Please wait.
See terms.
June 7, 2022: Master Classes
September 28-29, 2022: Fall
Start Discovering Now: Spring
June 14-15, 2022: SMX Advanced (virtual)
November 14-15, 2022: SMX Next (virtual)
March 8-9, 2022: Master Classes (virtual)
Data-Driven Answers to Achieve Omnichannel Success
Is Your Marketing Stack Ready for Omnichannel CX?
Outrank in Organic Search with These 5 Core Tactics
Enterprise SEO Platforms: A Marketer’s Guide
Enterprise Identity Resolution Platforms
Email Marketing Platforms: A Marketer’s Guide
Enterprise Sales Enablement Platforms: A Marketer’s Guide
Enterprise Digital Experience Platforms: A Marketer’s Guide
Enterprise Call Analytics Platforms: A Marketer’s Guide
Reputation Management For Healthcare Organizations
Unlock the App Marketing Potential of QR Codes
Realising the power of virtual events for demand generation
The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet
CMO Guide: How to Plan Smart and Pivot Fast
Receive daily marketing news & analysis.
Processing…Please wait.
© 2022 Third Door Media, Inc. All rights reserved.
Related Posts
